China's May Day holiday is coming, have you decided where to go? An art exhibition, a museum, and a theme park have become reasons for more and more young people to "just go". Cultural tourism departments around the country have been preparing for the big exam, to provide tourists with more vacation "candidates" to open the aesthetic journey. As the popularity of cultural tourism continues to soar, the new trend and new characteristics of the high-quality development of cultural tourism have also aroused the attention of the LED display industry, and more leading enterprises are comprehensively promoting the development of cultural tourism night tour business and AI space computing innovation formats. There is no doubt that the new wave of cultural tourism industrial revolution has made "digital + cultural tourism" a new growth point, and with the further integration of LED display technology and cultural tourism, it also brings more development possibilities for the LED display industry.
Cultural tourism market accelerated recovery, LED enterprises welcome new opportunities.
In the past year, large and small concerts have sprung up, music festivals have spread from first-tier cities to county towns, Zibo barbecue and Guizhou village BA have exploded overnight, the wind of City Walk has blown across the North, Shanghai, Guangzhou and Shenzhen, and "special forces tourism" has been listed as one of the top ten hot words of the year published by People's Daily. According to the "Research Report on the Operation Data and Development Trend of China's Global Tourism Industry in 2023-2024" released by IIMedia Consulting, the national tourism revenue in the first half of 2023 alone is higher than the combined revenue in 2020 and 2022.
The boundaries of tourism and cultural leisure are increasingly converging, and new formats such as immersive online travel complexes are also emerging. Consumers are not satisfied with the fleeting scenic spots, but hope to enjoy the beautiful scenery, and can feel the interesting content, not only "view" but also "into the scene". The consumer demand of tourists is gradually diversified, and the quality, individuation and theme have become the new direction of tourism products. At the same time, with the development of smart tourism, the application of digital and intelligent technology in the tourism industry is also more extensive, and LED display as a tool to create the atmosphere of immersive cultural travel places is becoming more and more indispensable. In addition, China is making every effort to promote the construction of digital China. According to the guidance of the Overall Layout Plan for the Construction of Digital China, by 2025, China will form a new pattern of digital China construction with comprehensive coverage, coordination and efficiency, and integrated promotion, and major progress will be made in the construction of digital China.
In the field of cultural tourism, the Plan emphasizes the importance and development prospects of smart tourism. Comprehensively promoting the digitalization and intelligent transformation and upgrading of various tourism key areas such as tourist attractions and resorts has become a top priority, and LED display Screen are popular in cultural and entertainment venues. The huge cultural tourism market is becoming a microcosm of China's economic development from quantity to quality, leveraging the trillion-level capital market and generating new business opportunities. Based on this, the cultural tourism market has also attracted the attention of all walks of life, LED companies have accelerated the layout, in the cultural tourism circuit to compete. The implementation of the "Plan" will inject a strong policy impetus into the development of smart cultural tourism, and the prospect of smart cultural tourism is bright, which also brings LED people a good prospect of "a large space and a beautiful future".
What can LED people do under the background of intelligent travel?
Nowadays, the traditional way of travel is being replaced by immersive travel. New technologies such as digitalization, virtual reality and artificial intelligence are changing the way visitors experience. At the same time, digital technology has "added wings" to the protection and inheritance of cultural heritage, and constantly innovates ways of transmission, and constantly promotes its better integration into modern life. The activation of cultural heritage, frequent cross-cultural exchanges, and the prosperity of cultural and creative industries will provide new opportunities for the comprehensive development of cultural and tourism industries, and will also provide tourists with a richer and more diversified aesthetic experience.
So, in the context of digital cultural tourism, how can LED Display Screen help create a new scene of immersive cultural tourism and transform local culture into scene experience?
In fact, the previous Ministry of Culture and Tourism issued 20 immersive cultural tourism new business model demonstration cases, from night tour Jinjiang, Datang never night city, to "Pingyao" "Meet Dayong" "Tianyin" and other classic performances, various types of immersive projects are the benchmark of LED business innovation. These demonstration cases cover the fields of immersive performance, immersive night tour, immersive exhibition, immersive block/theme entertainment, etc., with immersive expression, fully explore cultural tourism resources, so that excellent traditional culture in the new era with new vitality and a new look. The deep application of cutting-edge technologies such as 5G, ultra-high definition, augmented reality, virtual reality, artificial intelligence, metacosemes and LED display technology has continuously enriched immersive experience travel products and content.
In addition, LED display has a wide range of application scenarios in digital tourism, such as pavilions, parks, scenic spots, tourist resorts, global tourism, etc., including public facilities, AI interaction, security, health monitoring, operation and maintenance management... It covers all aspects of digital travel, for example, in the public facilities module, you can use the LED display screen to introduce attractions, realize the function of intelligent tour, so that tourists can more easily access map information and services; In the AI interaction module, the digital intelligence motion information LED screen and AI interactive motion screen can be used to achieve real-time interaction; In the safety guarantee module, the use of LED large screen monitoring can realize the flow of people monitoring, emergency warning, emergency rescue and other functions, so that tourists can enjoy the trip more at ease; In the operation and maintenance management module, the LED display can be used to achieve resource integration, data analysis, intelligent decision-making and other functions to improve operational efficiency. In general, in the cultural tourism scene innovation, digitalization, intelligence, etc., can play a large space for LED display.
New scenes emerge endlessly, and the LED stage is vast.
In response to the development of digital cultural tourism, from the top level to the local government, various cultural tourism policy plans have been issued, under the guidance of policies and the help of science and technology, with content as the core driving force, the immersive cultural and entertainment complex that will be the reality of IP content has gradually become a new wind in the cultural and tourism industry. The vigorous and far-reaching intellectual transition of the cultural travel industry has reached a key node. On the basis of grasping the new development stage, Huicong LED screen network believes that the new trend of intelligent travel data deserves the attention of LED people - new scenarios of intelligent travel data application are emerging in an endless stream.
In recent years, a number of new technological trends have emerged, from the blockchain to the meta-universe to AI, and the change of technological trends has also been reflected in the technical applications related to cultural travel. For example, content level innovation, immersive experience has been widely used in museums, tourism and performing arts activities. Cloud experience is still an important direction of content development, compared with the traditional only by obtaining scenic spots graphic information to make travel plans, with the use of LED real shooting and VR panorama production of VR smart tourism platform can provide consumers with "immersive" virtual tourism experience. The introduction of AI technology for the tourism industry to bring more business opportunities and development space, with the rapid recovery of the tourism industry, there will be more enterprises into the game, for all LED people is a challenge, but it is an opportunity. To grasp the development opportunities of digital intelligence, break through existing fields and create a new chapter, more and more LED companies need to actively participate in the layout.
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