On May 24, 2024, the six departments of the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, the Ministry of Culture and Tourism, the State Film Administration, the State Administration of Radio, Film and Television, and the State Administration of Cultural Heritage issued the Implementation Plan for Promoting Equipment Renewal in the Field of Culture and Tourism. The plan refers to the implementation of upgrading actions for performing arts equipment (such as promoting the upgrading of stage display equipment and corresponding control system equipment), the implementation of high-tech promotion actions for the film industry (such as encouraging the use of virtual shooting technology, Large-scale implementation of cinema LED screen projection system update plan), implementation of HD ultra HD equipment update and upgrade action (such as the construction of 4K ultra HD broadcast system, transmission and distribution system, etc.). The implementation plan will directly drive the demand for LED display in the stage performance, virtual shooting, movie playback and other application scenarios, thus benefiting the LED display screen factory and the upstream and middle industry chain. After the launch of the "Plan", the LED display industry is expected to usher in a new wave of market increment, promoting the continued growth of the display industry.
First, the market demand has increased significantly
The plan clearly proposed stage display equipment update, cinema LED screen projection system update and 4K ultra HD equipment construction and other actions, will directly drive the demand for LED display market
1. Stage Led display equipment update
Performing arts equipment upgrade action mentioned that to promote the stage display equipment and the corresponding control system equipment update. Stage display equipment usually includes large LED display, LED floor tile screen, LED lighting equipment, etc. The updated demand for these devices will directly drive the expansion of the LED display market. In recent years, all kinds of large-scale performances, concerts, stage plays and other activities have increasingly high requirements for stage display effects, and high-definition, high-brightness and high-refresh LED displays have become the first choice. Government policy support will further boost this demand growth.
2. Cinema LED screen projection system update
In the film industry high-tech promotion action, the plan mentioned to encourage the use of virtual shooting technology, and large-scale implementation of cinema LED screen projection system update plan. The gradual transformation of traditional cinema projection equipment to LED display will accelerate the popularity and application of virtual shooting technology in film production. As one of the important equipment for virtual shooting, LED display will benefit from the popularity of virtual shooting technology and further expand its application scope in the field of film and television production. The large-scale implementation of the cinema LED screen projection system update plan will promote the application of LED movie screens in the cinema market. Compared with the traditional projection technology, the LED movie screen has obvious advantages in display effect, color performance, brightness and other aspects, which can meet the needs of the audience for high-quality viewing experience. With the continuous cost reduction and technological innovation of the LED industry chain, the market share of LED movie screens will be further improved.
3. Construction of 4K ultra HD Led Screen equipment
In the upgrading action of HD ultra HD equipment, it is mentioned that the construction of 4K ultra HD broadcast system, transmission and distribution system. 4K ultra HD equipment requires a high-resolution display, and LED displays have obvious advantages in the field of 4K and 8K ultra HD. As policies promote the popularity of 4K ultra HD devices, the market demand for high-resolution LED displays will increase significantly. At the same time, the implementation of the upgrade of HD equipment will promote the development of ultra HD content production. The construction of 4K ultra HD broadcasting system, transmission and distribution system will promote the production and transmission of ultra HD content, and meet the audience's demand for high-quality content. The production and transmission of ultra-high-definition content has high technical requirements, which will promote the improvement of the technical level of the entire industry. From shooting equipment, post-production to transmission and distribution, all aspects will continue to introduce new technologies and new equipment to enhance the technical level and competitiveness of the entire industry.
Second, technological innovation and industrial upgrading
The implementation of the program will prompt the LED display industry to increase investment in technology research and development, and promote technological innovation and upgrading of the industry.
1. Promote technology research and development
High quality stage display equipment, cinema LED screen and 4K ultra HD equipment put forward higher requirements for LED display resolution, brightness, refresh rate, color performance and other technical indicators. In order to meet these needs, LED display companies will increase investment in research and development, improve the level of product technology, and promote technological innovation.
2. Promote product iteration and upgrade
The acceleration of technological innovation will promote the continuous iteration of LED display products. For example, in virtual shooting technology, LED display refresh rate, color reproduction, stitching effect, etc. need to meet high standards in order to meet the needs of virtual shooting. This will promote LED display products to more high-end, more refined direction of development, enhance product competitiveness.
3. Enhance core competitiveness
Through technological innovation and product upgrading, the core competitiveness of domestic LED display enterprises will be significantly enhanced. High-quality products can not only meet the needs of the domestic market, but also occupy a larger share in the international market, and enhance the international competitiveness of China's LED display industry.
Third, the upstream and downstream of the industrial chain win-win development
LED display update demand will drive the development of the entire industry chain upstream and downstream, to achieve win-win.
1. Increased demand for upstream raw materials
The manufacturing of LED display requires raw materials such as LED chips, driver ics, and PCB boards. The growth of market demand will directly drive the demand for these upstream raw materials and drive the development of upstream enterprises.
2. Midstream manufacturers benefit
LED display manufacturing enterprises will directly benefit from the growth of market demand. More orders mean larger production scale and higher capacity utilization, and the economic benefits of enterprises will be significantly improved. At the same time, with the improvement of technical requirements, manufacturing enterprises will continue to improve the process, improve product quality, and form a virtuous cycle.
3. Expand downstream application scenarios
The expansion of downstream application scenarios will further promote the popularity and application of LED displays. The growth in demand for performing arts, movies, ultra-high-definition equipment and other fields will prompt more downstream enterprises to adopt LED displays, driving the rapid development of the entire industry.
Fourth, brand and market competitiveness
With the support of national policies, LED display enterprises have the opportunity to show their strength in large-scale projects and improve brand awareness and market competitiveness.
1. Increased brand influence
Participation in national key projects and large-scale cultural tourism equipment renewal projects will provide a stage for LED display enterprises to show their strength. The successful implementation of these projects will enhance the brand influence of enterprises and enhance market recognition.
2. Enhanced market competitiveness
Policy support and the growth of market demand will provide more development opportunities for LED display enterprises. By continuously improving the technical level and product quality, the market competitiveness of enterprises will be significantly enhanced and occupy a larger share in the domestic and foreign markets.
3. International market development
With the growth of domestic market demand and the improvement of corporate strength, LED display companies will have more resources and capabilities to explore the international market. High-quality products and strong technical support will enable enterprises to have stronger competitiveness in the international market and further expand market share.
In general, the Implementation Plan for Promoting equipment renewal in the field of Culture and tourism issued by China's National Development and Reform Commission and other departments will have a profound and positive impact on the LED display industry. The growth of market demand, the promotion of technological innovation, the win-win development of the upstream and downstream of the industrial chain, the improvement of brand and market competitiveness, and the appearance of energy saving and environmental protection benefits will bring huge development opportunities for the LED display industry. LED display enterprises should seize this opportunity, increase investment in technology research and development, improve product quality, expand application scenarios, enhance brand influence, achieve high-quality development of the industry, and bring better cultural experience and entertainment for consumers.
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